101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

This entire, hands-on, step by step consultant is bound to allure extra power shoppers to any given site. With 1000's of confirmed information, instruments, and methods, this freshly up to date version offers the most recent net 2.0 developments and strategies akin to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small company proprietors, experts, site owners, members, new media pros, and web site designers will locate this guidebook valuable for constructing on-line strategies.В A own password can also be integrated for getting access to the better half web site, which supplies up to date online marketing information and increased info. From optimizing web pages for se's and incorporating dynamite public family members innovations to offline advertising and making sure consumer pride, this guide and web site mixed are unbeatable for useful on-line promotional resources.

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Elements that used to have significant weighting may now have very little weight. You have to remember that it is the highest total score you are looking for, so even if an element has reduced weighting, if the element has any points at all you want to incorporate that element to maximize your total score. Sometimes the top sites are within a small number of points of each other. It is not as daunting as it might sound, because the major search engines tend to look at similar information but weight the relevancy for particular items differently in their algorithms.

You can choose to keep it basic while you are learning the ropes, but as you become more familiar you might want to be more critical in selecting your keywords, to boost your performance in the search engines. The more knowledge you are armed with, the better prepared you are to optimize your Web site. Here are some additional tips to keep in mind when refining your keywords master list: • Plural and singular keywords—There is some debate about whether it is better to use only the plural version of a keyword or whether it is best to use both the plural and singular forms.

Your main target market might be your potential customer, but other target markets might include existing customers, or the media, or those who influence the buying decision for your potential customers. When you look at—really look at—potential customers versus existing customers, you realize that what these two groups want and need from your Web site is probably different. Someone who is an existing customer knows your company. Learning about your products, services, business practices, and the like, are not a priority for this person.

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