2011: Trendspotting for the Next Decade by Richard Laermer

By Richard Laermer

A greater time on your enterprise begins within the subsequent decade. Are you prepared? during this speedy and livid time computer of a publication, Richard Laermer indicates you ways to use-and now and again abuse-the developments of the following decade (or ) that actually topic. As an writer with a useful crystal ball, a veteran advertising and marketing innovator, and media grasp, Laermer foresees a wonderful future-if you begin making plans for it this day. occasionally you notice a company evolve and imagine, “I want i might considered that.” along with his trademark razor-sharp variety, Laermer unearths the main sensible forecasting secrets and techniques trendspotters. Divided into 9 different types, with greater than seventy two “short-short” chapters and dozens of outrageous sidebars, this alluring ebook exhibits you the how you can: learn the symptoms impact the developments include new and reject stodgy count on switch Ask specialists the fitting questions search out visionaries and snub fakers Separate the traits from fads Use technology-for every thing take advantage of being prior to the contest! 2011: Trendspotting for the subsequent Decade is jam-packed with eye-popping predictions (and realities) on how you are going to stay, paintings, play, purchase, promote, speak, textual content, chortle, and extra. you will discover how miniscule consciousness spans increases a necessity for velocity...how to paintings when you are sleeping...how to scrub off mediocrity...and why modern day conversation units becomes out of date. With 2011you'll how you can perform switch rather than trailing it. Laermer calls tendencies as he sees 'em-from what is useless to what is sensational to what is novel and what is subsequent. in case you are trying to find awesome observations, stunning information, chic insights, and healthy foodstuff for thought--read this ebook. simply because this can be your life...in 2011.

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Sample text

He sought information and explanations; he had fun figuring it out. Today, we’re bombarded by data from more sources than we can count, and those who embrace Gumby invest the energy to constantly expand their wealth of knowledge. Those who have Gumby participate. ” Gumby fans overcome the most troublesome glitches and find innovative solutions. Gumby isn’t yes or no; it’s how and why. ” In the military I’m told they say it with fortitude: Semper Gumby! Trendspotting for the Novice 17 The New Way to Say Shove It!

Nike had a point, albeit a repetitive one. 10. It is indubitably a must to be informed. But come on, talking about being interested in order to succeed is so obvious. If you don’t know this, then close the book. Today, it’s more urgent than ever to be interesting since that would put you in a class by yourself—people tend to like you better because you are a hotbed of “hmm, cool fact” in a society where people repeat the same one-liners daily. It is better to be remembered for who you are than simply nodded at.

A good trendspotter knows how to separate the wheat from the chaff, how to distinguish today’s passing fancy or fading passion from tomorrow’s something hot. As I wrote the last chapters of this book, I sniffed out a trend: live television. You laugh and think, “Richard, what are you talking about? ” Not really—mostly it’s been in spurts. But recently, Bill Maher’s live show and the as-it-happens Dancing with the Stars both received tons of ratings and attention because of accidental and exciting moments that could not be choreographed or rehearsed, namely people shouting terrible non sequiturs (the worst kind of non) at Maher in his HBO studio and Miss Marie Osmond fainting after a particularly showy number.

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