By Patrick Forsyth
A part of a sequence of pocket publications geared toward the permitting the reader to profit a brand new ability in precisely half-hour, this article offers a advisor to document writing, from what to incorporate, to easy methods to lay it out.
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Extra info for 30 Minutes to Write a Report (30 Minutes Series)
Clearly, this is descriptive, but it gained not just from being unusual, but by being unexpected in a business writing context. I know it was memorable, because it was used at subsequent meetings by the organisation’s own people to describe the changes that the report had highlighted as necessary. As well as being memorable, this kind of approach works well to convey something of the writer’s personality. Another element you may want, on occasion, to put into your writing is emotion. If you want to seem enthusiastic, interested, surprised or whatever, let it show.
Yet surely one of the first purposes of language is to be descriptive. Most writing necessitates the painting of a picture to some degree at least. Contrast two phrases: ‘Smooth as silk’ ‘Sort of shiny’ 42 The Power of Language The first (used, now I think of it, as a slogan by Thai Airways) conjures up a clear and precise picture. The second phrase could mean almost anything; dead wet fish are sort of shiny, but they are hardly to be compared with the touch of silk. Expectations of complexity (and cognitive cost) were mentioned earlier, and to some extent it does not matter whether something is short or long: whatever it is, if it makes things effortlessly clear, it is appreciated.
It should ‘ring bells with them’, indeed it commands more attention and appreciation if it gives the impression of being deliberately tailored to their situation. ). Saying: ‘I will circulate more detailed information soon’ might be better phrased as ‘You will receive more information soon’. Better still, add a phrase like ‘so that you can judge for yourselves’. This approach is especially important if you are trying to persuade 38 The Power of Language Patronising: I once heard a snippet of a schools broadcast on radio with someone saying: ‘Never talk down to people, never be condescending.