501 Killer Marketing Tactics to Increase Sales, Maximize by Tom Feltenstein

By Tom Feltenstein

Bigger, Badder, Better!
assault OF THE KILLER advertising TACTICS!

A few years again, advertising super-guru Tom Feltenstein in rewrote the ebook on high-impact advertising that works. Fast-forward to at the present time and new applied sciences, extra refined consumers/competitors, and a complete new media panorama have replaced all of the principles. In reaction, Feltenstein has upped his video game, and in , he gives you much more sure-fire advertising and marketing thoughts and strategies that allow you to outwit, outthink, and outsell the opposite man.

Based on case experiences of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this booklet gives you information and tips on various scorching topics:

  • Planning the Battle--and selecting the best strategies
  • eMarketing, electronic Media/Social Networking
  • Grand Opening/Reopening and vacation trips
  • Four partitions advertising
  • Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
  • Marketing Measurement

No topic what your finances is, you will salary state-of-the-art advertising and promotional campaigns that get the note out approximately what you are promoting, cement the loyalty of your current customers--and win extra new buyers than you could handle.

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Additional info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Sample text

It’s surprisingly easy to turn an unhappy customer into a loyal customer. When employees are empowered to make customer service decisions on the spot, their self-esteem and company pride go up. The person who has a complaint feels better and is likely to become a repeat customer. 32 ✹ 501 Killer Marketing Tactics Too often we put an employee behind the front desk or counter, make the desk too high, the information confusing or wrong, and the room too hot or too cold, then wonder why the employee can’t function.

You may not notice what’s worn out or dirty Must-Do Business Tactics ✹ 19 or smudged, but your customers will, even if it’s only on a subliminal level. Everything counts. Put a fresh coat of paint on your building, or at least touch up the trim. Repaint the stripes on your parking lot. Work your way through all the zones of your business. Try to imagine what it’s like to see it for the first time. If you’re having trouble doing that, ask someone else to do it for you. Are there cigarette butts ground out in front of the door?

You might even think, “My people aren’t that bright,” only to discover that they are not only bright but caring and filled with valuable knowledge and insight. You just never asked them. You can find standard forms online that you can either use as is or customize to suit your particular business. com. There are services that allow you to set up a survey online, although doing it in person is the only way to guarantee participation. Ask around, do some research, and find the form that’s right for you.

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