6 Steps to Free Publicity: ''For Corporate Publicists or by Marcia Yudkin

By Marcia Yudkin

Exposure we could the realm understand who you're, what your organization bargains, or the urgency of your reason. no matter if you need to attract new company, determine your self as knowledgeable, or introduce a brand new notion to the neighborhood, unfastened exposure is the most affordable, such a lot credible method to do it. This newly up-to-date version of a vintage consultant to acquiring media insurance comprises counsel for utilizing electronic mail and the net to arrive exposure gatekeepers, besides the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, suppose cozy, and imagine like a exposure hound. o easy methods to write tip sheets, pitch letters, and press releases that roll out your message and preserve you in people's minds and documents. o acting on radio, television, or the internet like a professional. o tips to be simply came across in the course of the se's.

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I'll also provide plenty of ammunition in case you decide to fight fears that seem to represent lost legacies from long ago. Whether your reluctance comes from constant admonitions not to show off while you were growing up, from Page 37 viewpoints you absorbed when you were already grown or from explicit thinking you've done about different ways to reach your goals, I'll show you how to find—and respect—your unique comfort zone with publicity. You can enjoy free media coverage without performing major surgery on your personality or forcing yourself to compromise your dignity.

Kristopher Setchfield's attempt to launch a massage therapy practice in Northampton, Massachusetts, earned him two color photos and several paragraphs of ink in the context of a story about the training program at nearby Greenfield Community College that he'd recently graduated from. Cathryn Peters got five newspapers and one TV station to cover the fact that after 26 years, she was closing down the only wicker repair business within driving distance of Zumbro Falls, Minnesota. Posting record quarterly profits, receiving a grant, capturing a more favorable market share, lowering prices, surpassing previous years' donations, hiring or promoting people, giving recognition awards, renaming the company, and/or relocating and other organizational news.

Com Page 9 PART I GETTING STARTED WITH PUBLICITY Page 10 This page intentionally left blank. OPPORTUNITY—WHAT PUBLICITY CAN DO FOR YOU On September 13, 1990, I settled into a middle seat on board a USAir flight to San Francisco, trying to keep my excited glow from irking half-awake fellow passengers. A silver-haired woman arranged pillows on the aisle seat and started a conversation. Her third question punctured my restraint. "I'm a writer and a writing consultant," I replied, and nodded toward a flight attendant who was passing out newspapers.

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