Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky

By David Strelecky

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People who can quickly and creatively generate new concepts and ideas will be in high demand. However, the supply of aspiring artists is expected to exceed the number of job openings. As a result, those wishing to enter the field will encounter keen competition for salaried, staff positions as well as for freelance work. And although the Internet is expected to provide many opportunities for artists and art directors, some firms are hiring employees without formal art or design training to operate computer-aided design systems and oversee work.

Org The Art Directors Club is an international, nonprofit organization of directors in advertising, graphic design, interactive media, broadcast design, typography, packaging, environmental design, photography, illustration, and related disciplines. org Buyers QUICK FACTS OVERVIEW There are two main types of buyers. Wholesale buyers purchase merchandise directly from manufacturers and resell it to retail firms, commercial establishments, and other institutions. Retail buyers purchase goods from wholesalers (and occasionally from manufacturers) for resale to the general public.

Medieval monks illuminated their manuscripts, painting with egg-white tempera on vellum. Each copy of each book had to be printed and illustrated individually. Printed illustrations first appeared in books in 1461. Through the years, prints were made through woodblock, copperplate, lithography, and other means of duplicating images. Although making many copies of the same illustration was now possible, publishers still depended on individual artists to create the original works. Text editors usually decided what was to be illustrated and how, while artists commonly supervised the production of the artwork.

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