Advertising in the Age of Persuasion: Building Brand by D. Spring

By D. Spring

Throughout the Forties and Fifties, American advertisers made themselves important to company, media, govt, and non secular institutions.  They anticipated an American-led worldwide patron order supported by way of advertisements established media the place the logo took priority over the company that owned it, and ads, propaganda, and public relatives have been thought of an identical thing.  To help those principles and confirm that the advertisements remained of worth, they confirmed relationships with the government and nationwide safety businesses, constructing a community and technique for disseminating persuasive info that survives into the twenty-first century. 

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Extra info for Advertising in the Age of Persuasion: Building Brand America, 1941-1961

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And the Washington Post. Also, all the major radio and television companies—ABC, NBC, and CBS—signed on. 68 26 ● Advertising in the Age of Persuasion White House Conferences Once established as a permanent peacetime entity, the Advertising Council began hosting annual White House conferences to bring together the media, advertisers, business, and the government for “off-the-record” discussions about America politics and foreign policy. ” These meetings were pointed to by the Advertising Council as proof that “the attitude which existed in Washington toward advertising a few years ago” had disappeared and that the government recognized the value of advertising.

It helped the Petroleum Industry War Council handle wartime gas shortages. In order to mobilize women into industry, women’s armed service, and nursing, J. Walter Thompson helped the War Advertising Council prepare advertisements for the War Manpower Commission and the Office of War Information. J. S. ”56 The War Advertising Council formed a national network for disseminating information from the federal government to the American people. , and J. Walter Thompson Company; the trade publication Advertising Age; the billboard advertiser Outdoor Advertising Incorporated; and the major advertising associations such as the Outdoor Advertising Association of America, the AAAA, the National Industrial Advertisers Association, the Advertising Federation of America, Direct Mail Advertising Association, National Association of Transportation Advertising, and the Association of National Advertisers (ANA).

While the American Economic System did not have the extensive reach that the Freedom Train did, it spelled out the Advertising Council’s vision for the nation’s economy and its implicit definition of free enterprise. The American Heritage Foundation rejected it as a campaign under its organization because it feared it would be too controversial, though many of the American Heritage Foundation members endorsed or worked on the project. The campaign, like the Freedom Train, was designed to include newspapers, magazines, outdoor advertising billboards, car cards, and the radio.

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