Beyond 2000: The Future of Direct Marketing by Jerry I. Reitman, James G. Oates

By Jerry I. Reitman, James G. Oates

Learn how 28 experts from fields as assorted as communications, media, checklist brokerage, retail, publishing, and business enterprise administration consider tendencies will effect all direct advertising different types and realize inventive options, instruments, and methods that would upload new strength in your direct advertising and marketing arsenal. you can find out easy methods to:
-- remedy the strategic demanding situations of a world environment
-- Craft messages that stand out
-- combine telemarketing into print, mail, and broadcast campaigns

Show description

Read or Download Beyond 2000: The Future of Direct Marketing PDF

Best advertising books

Ogilvy on Advertising

A candid and crucial primer on all elements of advertisements from the guy Time has referred to as "the such a lot wanted wizard within the business".

Research in Media Promotion (Lea's Communication Series)

Eastman has assembled this exemplary quantity to highlight media promoting and to check present study at the promoting of tv and radio courses. The stories integrated right here discover quite a few forms of promoting and use extensively differing equipment and methods, delivering a finished review of merchandising study actions.

There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success

This is the 1st e-book to discover P. T. Barnum's notable genius for making a living. It follows his attention-grabbing and wildly diversified careers revealing the enterprise strategies he hired every one step of how. through following Barnum's lead, readers will discover ways to stretch their minds, develop their companies, line their wallets .

Perspective Sketching: Freehand and Digital Drawing Techniques for Artists & Designers

Transcend the horizon with standpoint Sketching. This publication deals a command of the elemental ideas of point of view that's necessary to developing dynamic, believable compositions. With a elementary procedure, this step by step consultant may also help you grasp the fundamentals like scale drawing, contour line drawing, linear standpoint, tone and texture, and extra.

Extra resources for Beyond 2000: The Future of Direct Marketing

Sample text

Integrated means integrated. Anduh ohit means leaving both your ego and your greed at the door. Therein lies the problem integrated marketing has had and probably will continue to have, until advertising agencies change their structures. Page 17 Academicians Love It At least half the seminars on integrated marketing are delivered by academicians. There is nothing wrong with that, except that academicians are by their nature theoreticians and not hands-on practitioners. This enables them to, well, to theorize Since the theory of integrated marketing is totally sound, these lecturers are totally safe.

It's about the future of our daily life! Erik Van Vooren President Montreux Symposium Switzerland The trouble with discovering and exploring new worlds is that one never knows exactly what to pack. Beyond 2000 calls on some of the best minds in direct marketing to take their best shot at predicting just what might be needed in the way of luggage, as we direct marketers set sail for the new world of exploding technology . . Beyond 2000 not only sets the historical context for what is happening but explores the possible impact it will have on our lives as marketers.

So our scenario consists of a flow from database marketing to integrated marketing and integrated marketing communications and finally to customized mass marketing. Will the market and the industry evolve that way? Buy the next edition of this book and find out. Page 15 Chapter 2 Integrated Marketing Uncertain Today, Less Certain Tomorrow Carol Nelson Carol Nelson is Executive Vice President of Communicomp, based in Plantation, Florida. Previously she was General Manager and Creative Director for Cohn & Wells, Chicago, a full-service international direct marketing agency.

Download PDF sample

Rated 4.97 of 5 – based on 33 votes