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Your colleagues and your boss might not appreciate that you repeat water-cooler gossip on your blog, complain about the most boring meeting ever, or talk about how you photocopied inappropriate body parts when you were “working” late on Thursday. If you choose to discuss people you work with on your blog and someone may be able to identify them (even if you don’t include your coworkers’ names), you can get yourself in hot water with both your coworkers and your boss. And all that trouble comes before you reveal trade secrets or stock information!
Even if your blog is for personal expression, it represents who you are. So, make sure that you have a good handle on how you want to present yourself to the world. If pink bunnies say everything you need, you should have pink bunnies. And if you need to look more corporate, you should avoid the pink bunnies — unless you sell Easter baskets and egg dye. 27 28 Part I: Getting Started with Blogs If you’re blogging for business reasons, either on behalf of a company or to promote yourself, make sure that both the writing and design demonstrate the proper tone.
You can find blogs on so many topics that you can’t keep from finding something interesting, whether it engages you professionally or personally. I read blogs on all kinds of topics that interest me, from (surprise) knitting to the arts to real estate. The blog format is exceptionally well-suited to letting you explore an idea, a hobby, or a project — but don’t let that stop you from using it for other things. People have created blogs to pass along marketing expertise, sell shoes, cover the latest celebrity gossip, raise funds for bike rides, and even write books.