Brand Management 101: 101 Lessons from Real-World Marketing by Mainak Dhar

By Mainak Dhar

Discarding intricate theories, types and jargon for logic and street-smart recommendation, model administration one hundred and one bargains a fresh new check out the realm of selling in accordance with classes learnt within the genuine international. even if you are a Marketer, a pupil or anyone with an curiosity within the topic, you will not reflect on advertising fairly an identical approach back after examining model administration 101!

one zero one classes from actual international advertising-

- What constructing nice television ads and courting have in universal.

- Why buying is like pace courting.

- What facing a burglar at your residence can train you approximately protecting opposed to pageant.

- What Greek mythology can educate you approximately pricing judgements.

- The playstation of selling no textbook teaches you approximately.

and masses more...

Written through an writer with a distinct mixture of being a veteran award-winning Marketer besides being a bestselling novelist, model administration one hundred and one is a booklet on advertising like none you have learn ahead of.

Show description

Read or Download Brand Management 101: 101 Lessons from Real-World Marketing PDF

Similar advertising books

Ogilvy on Advertising

A candid and fundamental primer on all points of ads from the fellow Time has referred to as "the such a lot wanted wizard within the business".

Research in Media Promotion (Lea's Communication Series)

Eastman has assembled this exemplary quantity to highlight media promoting and to ascertain present learn at the advertising of tv and radio courses. The experiences integrated right here discover numerous forms of advertising and use commonly differing tools and methods, delivering a complete assessment of advertising study actions.

There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success

This is the 1st e-book to discover P. T. Barnum's awesome genius for getting cash. It follows his attention-grabbing and wildly different careers revealing the company strategies he hired every one step of how. via following Barnum's lead, readers will learn how to stretch their minds, develop their companies, line their wallets .

Perspective Sketching: Freehand and Digital Drawing Techniques for Artists & Designers

Transcend the horizon with standpoint Sketching. This publication bargains a command of the fundamental ideas of point of view that's necessary to developing dynamic, believable compositions. With a effortless procedure, this step by step consultant may also help you grasp the fundamentals like scale drawing, contour line drawing, linear point of view, tone and texture, and extra.

Additional info for Brand Management 101: 101 Lessons from Real-World Marketing

Example text

Theoretical knowledge is an invaluable asset, and never lose it, but do complement it with some of the lessons in Brand Management 101 to win in the real world of marketing. BRAND MANAGEMENT “1 ON 1” You’ve read Brand Management 101, but here’s your chance to get “1 on 1” with Mainak Dhar. Write in with your questions on marketing and branding issues, and receive a personalized response from him. Whether it’s a tough marketing issue you are dealing with at work, a concept you’d like to know more about, or just a question on some of the lessons in this book, help is just an e-mail away with “Brand Management 1 on 1”!

Here are a couple of thoughts to help you sustain support on the relaunch and avoid consumers hopping from one message to another: 1. Just because you are bored with your advertising or message, do not assume that consumers are as well. As marketers, we live and breathe our brand’s marketing every day, and it is easy to believe that something is “old” very soon. Set clear objectives on what kind of awareness and trial you want for your new message, and do not move until you see yourself hitting those numbers with consumers.

Go and talk to consumers who reject your proposition and understand what their barriers are, then plan for future waves of communication to bust these barriers. That is one proven way of ensuring that you do not move away from a relaunch message too soon. A brand new you 41 Brand Management 101: 101 Lessons From Real-world Marketing By Mainak Dhar Copyright by John Wiley & Sons (Asia) Pte Ltd W hen tw o’s a crow d: M an agin g a portfolio of bran ds O ne of the milestones in marketing history was the introduction of the concept of brand management in the 1930s.

Download PDF sample

Rated 4.30 of 5 – based on 44 votes