By Mainak Dhar
Discarding intricate theories, types and jargon for logic and street-smart recommendation, model administration one hundred and one bargains a fresh new check out the realm of selling in accordance with classes learnt within the genuine international. even if you are a Marketer, a pupil or anyone with an curiosity within the topic, you will not reflect on advertising fairly an identical approach back after examining model administration 101!
one zero one classes from actual international advertising-
- What constructing nice television ads and courting have in universal.
- Why buying is like pace courting.
- What facing a burglar at your residence can train you approximately protecting opposed to pageant.
- What Greek mythology can educate you approximately pricing judgements.
- The playstation of selling no textbook teaches you approximately.
and masses more...
Written through an writer with a distinct mixture of being a veteran award-winning Marketer besides being a bestselling novelist, model administration one hundred and one is a booklet on advertising like none you have learn ahead of.
Read or Download Brand Management 101: 101 Lessons from Real-World Marketing PDF
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Additional info for Brand Management 101: 101 Lessons from Real-World Marketing
Theoretical knowledge is an invaluable asset, and never lose it, but do complement it with some of the lessons in Brand Management 101 to win in the real world of marketing. BRAND MANAGEMENT “1 ON 1” You’ve read Brand Management 101, but here’s your chance to get “1 on 1” with Mainak Dhar. Write in with your questions on marketing and branding issues, and receive a personalized response from him. Whether it’s a tough marketing issue you are dealing with at work, a concept you’d like to know more about, or just a question on some of the lessons in this book, help is just an e-mail away with “Brand Management 1 on 1”!
Here are a couple of thoughts to help you sustain support on the relaunch and avoid consumers hopping from one message to another: 1. Just because you are bored with your advertising or message, do not assume that consumers are as well. As marketers, we live and breathe our brand’s marketing every day, and it is easy to believe that something is “old” very soon. Set clear objectives on what kind of awareness and trial you want for your new message, and do not move until you see yourself hitting those numbers with consumers.
Go and talk to consumers who reject your proposition and understand what their barriers are, then plan for future waves of communication to bust these barriers. That is one proven way of ensuring that you do not move away from a relaunch message too soon. A brand new you 41 Brand Management 101: 101 Lessons From Real-world Marketing By Mainak Dhar Copyright by John Wiley & Sons (Asia) Pte Ltd W hen tw o’s a crow d: M an agin g a portfolio of bran ds O ne of the milestones in marketing history was the introduction of the concept of brand management in the 1930s.