Branding Cities: Cosmopolitanism, Parochialism, and Social by Stephanie Hemelryk Donald

By Stephanie Hemelryk Donald

Fierce competitiveness among confirmed and rising significant towns, resembling Berlin, London, Shanghai and Sydney, has ended in a strain to excel as fascinating destinations for company, cultural actions, hugely expert migrants and travelers. even as, the transformation of settled and new migrant groups creates advanced city borders and variegated representations (academic, cinematic, well known, reputable) of town. whereas towns more and more set up cosmopolitan photos portraying the variety of prior and current populations and actions, this keeps to coexist with parochialism as a temper and mode of cultural formations and a mirrored image of neighborhood specificities. This quantity brings jointly cultural analysts, social scientists, and media and picture students to discover the ways that center towns generate competing claims on, and visions of, their use and their destiny, and therefore have engaged with the need to model their photograph for foreign intake and for inner coherence.

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Extra info for Branding Cities: Cosmopolitanism, Parochialism, and Social Change (Routledge Advances in Geography)

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However, these forms of alterity became primarily a concern of today, inevitably associated with the postcolonial (re)discovery of the Other here and among us; the complex mobilities and flows of globalization; the insecurities brought by the multiple challenges facing the nation–state as it overcomes its historical role; and the retreat of formerly universal points of reference. As migration involves at the same time processes of displacement and resettlement, the migrant has a specific relationship to place marked by the ambivalence of “here” and “there” and the crossing of boundaries.

This exploratory case study was based on a number of interviews with twelve key informants from local community organizations as well as with eight individuals who had recently arrived in London and had some connection with the area. The interviews were conducted over a period of about Strangers as Neighbors in the Cosmopolis 19 ten months in 2005–2006, during which several field visits were made, involving observation, informal chats, and the collection of gray sources. Not all the material gathered has been used, although it largely informs the examples that follow.

We had that image of London maybe of the 70s or 60s . . world class, aristocratic, very clean, very organized, very polite everyone, shiny. . And what we found is a normal London, having the shiny part and the dirty part, having the good side and the bad side, having locals and internationals. Sometimes you are in a bus and you never hear English. Which is . . very good, in a way it also made us feel home because we didn’t feel as foreign as we thought we would. . London is somehow home for internationals, and you can feel comfortable .

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