Business Cards: The Art of Saying Hello by Mike Dorrian, Liz Farrelly

By Mike Dorrian, Liz Farrelly

Business playing cards: The paintings of claiming Hello is the final word enterprise card booklet, bringing jointly the easiest examples of playing cards created via designers all over the world. company playing cards are a big layout problem; developing winning playing cards is all concerning the shrewdpermanent use of house; yet a bit house. And that#146;s now not all. A layout must make a dash, stick out from the group or announce you as a part of a crew; and the way do you resolve the matter of constructing a universally understood message whereas catering to cultural changes and a number of languages? fabrics also are vital; no longer all playing cards are computing device published, and this e-book beneficial properties playing cards on punched steel, stitched textile, playing cards with heat-sealed cut-outs, or made up of recycled subway tickets, plus shrewdpermanent examples of best-practice utilizing #147;make-your-own#148; business-card machines.
Over three hundred playing cards are grouped into sections reflecting diverse layout methods: Typography, images, fabrics, representation and located gadgets. Proving simply how artistic you'll be with a constrained area, this e-book is a wealthy resource of rules and idea either for designers and somebody wishing to make an announcement with their enterprise card.

Show description

Read or Download Business Cards: The Art of Saying Hello PDF

Similar advertising books

Ogilvy on Advertising

A candid and fundamental primer on all elements of ads from the guy Time has referred to as "the so much wanted wizard within the business".

Research in Media Promotion (Lea's Communication Series)

Eastman has assembled this exemplary quantity to focus on media promoting and to check present examine at the promoting of tv and radio courses. The stories integrated right here discover a number of different types of advertising and use commonly differing equipment and techniques, offering a complete evaluate of advertising examine actions.

There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success

This is the 1st ebook to discover P. T. Barnum's amazing genius for making a living. It follows his interesting and wildly diverse careers revealing the enterprise strategies he hired every one step of how. through following Barnum's lead, readers will discover ways to stretch their minds, develop their companies, line their wallets .

Perspective Sketching: Freehand and Digital Drawing Techniques for Artists & Designers

Transcend the horizon with viewpoint Sketching. This e-book deals a command of the elemental rules of point of view that's necessary to growing dynamic, believable compositions. With a trouble-free strategy, this step by step consultant can assist you grasp the fundamentals like scale drawing, contour line drawing, linear viewpoint, tone and texture, and extra.

Extra info for Business Cards: The Art of Saying Hello

Example text

Hallelujah! The formula for activating the Means-End Chain mindset is simple. Your copy and images should always represent the positive end results. In this way your prospect is less likely to critically analyze the pros and cons of the actual product, and base their purchase decision on the ultimate benefit it will provide them. What’s the core benefit of your product or service? If you sell shovels, you must understand that people don’t want a long pole with a flat piece of attached metal. They do want the holes so they can plant beautiful trees and colorful flowers and make their homes look more attractive!

We can actually buy things to make up for what we believe is a lacking in our personalities. You’ve heard of retail therapy, right? pmd 34 10/8/2008, 4:10 PM How to Get Inside Their Heads function more vital than simply providing people with goods and services? Could it be that we’re actually assisting in our customers’ psychological development as well? In reality, this technique allows you to create a certain image, or identity, for a product, in order to appeal to a particular section of the audience that feels that their personal image and ego either match it or could be improved by it.

2. Associative—Groups that share your ideals and values. 3. Dissociative—Groups to which you do not want to belong. By linking products and services to any of these three reference groups, you can persuade your prospects to make decisions based upon the group with which they identify, or want to identify. This strategy uses the peripheral—superficial thought—route to persuasion. ) That’s because the consumer’s purchase is based primarily on his or her sense of belonging, and not entirely on the merits of your product.

Download PDF sample

Rated 4.67 of 5 – based on 14 votes