There's a Customer Born Every Minute: P.T. Barnum's Secrets by Joe Vitale

By Joe Vitale

Here's the 1st booklet to discover P.T. Barnum's outstanding genius for getting cash. It follows his interesting and wildly various careers revealing the company strategies he hired every one step of how. by way of following Barnum's lead, readers will discover ways to stretch their minds, develop their companies, line their wallets . . . and feature a few enjoyable within the method.

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There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success

This is the 1st e-book to discover P. T. Barnum's amazing genius for getting cash. It follows his attention-grabbing and wildly assorted careers revealing the company strategies he hired each one step of how. via following Barnum's lead, readers will discover ways to stretch their minds, develop their companies, line their wallets .

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Additional info for There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success

Sample text

That shouldn't be too surprising. When he was born in Bethel, Connecticut, on July 5, 1810, he entered a period in American history when hijinks, hoaxes, and "hum- Page 19 bugs" were becoming popular. It was a Yankee form of recreation that helped people break from their strict Puritan past. The Cardiff Giant was just one in a long list of hoaxes. Edgar Allan Poe promoted a famous Balloon Hoax, where he wrote journalistic reports about a manned balloon flight across the Atlantic. Wait Whitman wrote fictitious fan letters and reviews to promote his poetry.

Although the term networking, a buzzword in today's business world, was not coined until 1966, Barnum practiced the concept of people helping people to get results more than one hundred years ago. When he wanted to see Queen Victoria, he got a letter of introduction from the famous newspaperman Horace Greeley. That's networking. When he wanted publicity, he asked for favors from everyone, from local influentials to even the President of the United States. Barnum knew people liked to help people with a good Page 13 cause.

I caught my breath and let the businessman beside me consider the facts I expressed. Finally he spoke. " "No, Barnum never said that. Barnum respected people and gave them more than their money's worth. He never said, wrote, and probably never even thought that stupid line. " I counted to ten and waited for him to say something else that would rile me. I didn't have long to wait. " I realized here was an opportunity to expand this man's thinking. I asked him what he did for a living. He said he owned a small company that refurbished vans.

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